Making sense of precision farming with AI

With 200,000 farm installations worldwide, educating suppliers and farmers about Munters controllers and software solutions can be challenging and time-consuming. The solution is an AI-driven online academy inspired by the video game Candy Crush.

Munters business area FoodTech provides digital solutions for the global food supply chain. Their IoT-connected platforms and software help enhance animal welfare, boost production and reduce waste and CO2 emissions, ensuring a transparent and sustainable food production for a growing population.

Recently, its experts regularly traveled the globe to educate suppliers and farmers on using the solutions, but this was time-consuming, unsustainable and not always giving customers the service they needed as fast as they required.

Thanks to the advent of AI, the company is now in a much better position to provide the help customers need without being physically present.

Inspired by Candy Crush 

“We wanted to create an online academy with easily searchable and accessible information, along with a training program that’s intuitive for farmers to use,” says Tal Cohen who has worked with his colleagues in Sweden to develop the AI-powered educational portal for customers. “This gives them a much better foundation for our talks later on.”

To develop the training program, Tal, who is located in Israel, was inspired by the video game Candy Crush and airline bonus programs. To reach a new level - bronze, silver, or gold - users must complete a range of short videos and accompanying quizzes; all multiple choice, with the possibility for retakes to make it as easy and fun as possible.

The portal also offers a smart AI-powered search function that not only provides the answers users are looking for but also locates the exact section of the videos where they can find the information they need. What’s more, AI has also translated everything into 15 languages so far, making it available to a large customer base.

A portal of knowledge

“The people who have used it so far are very excited to have such a powerful tool at their fingertips,” says Tal. “It is a fantastic way for them to refresh their knowledge or learn more about the solution without always having to contact us for support. It is also a security for us, ensuring that years of knowledge and expertise are consolidated in one place and not reliant on one person.

“I’m very excited to develop this further and see how it can benefit our customers even more,” he adds.

Pia Brantgärde Linder, President of FoodTech, adds to this saying: “Developing this online academy is crucial for serving our customers globally 24/7 in an efficient and sustainable way. I am proud of what the team has achieved."

Who is Tal Cohen?

• Has a bachelor's degree in business and marketing and is a Microsoft Certified Solutions Expert
• Joined Munters 22 years ago
• Resides in Israel
• Enjoys spending time with family, surfing waves, building scale models, doing yoga and listening to music.

To join the Munters Academy, contact Tal at tal.cohen@munters.com. *The picture of Tal in a classroom setting has been created using AI.