Market trends
Favourable fundamental global trends driving attractive long-term market growth.
Munters supplies products to customers that operate in global industries, such as food, pharmaceuticals, manufacturing and agriculture, that serve fundamental human needs.
Megatrends are significantly influencing our market, boosting demand for climate solutions and shaping our strategic priorities.
Climate change and resource scarcity
Climate change and scarcity of fresh water and other resources are placing greater demands on sustainability and resource usage. Adapting to this will be necessary for companies in every industry. Those companies that can help customers to become more energy efficient will clearly have a competitive advantage. In parallel with this, investors and customers are demanding greater transparency from companies, as are other stakeholders through a growing number of standards.
Accelerating digitization and use of AI
Increasing digitization is impacting all businesses, both internally and in their relationships with customers and partners in the value chain. Integrated solutions, advanced connectivity, and high cybersecurity are becoming increasingly important. This is leading to a transformation of traditional business models, where data-driven insights and automated processes are becoming essential to remain competitive and secure in an increasingly connected marketplace
Urbanization and a growing population
The Earth’s population is growing, which requires more infrastructure,agricultural output and food production. Through further urbanization, demand is increasing for processed and prepared foods. At the same time, an aging population will raise the need for health and wellness, but also more pharmaceuticals. A growing middle class has traditionally led to increased meat usage.
Globalization
Navigating a complex world of globalization, increased protectionism and geopolitical instability will be a challenge for many companies. In the face of growing competition, companies have to be flexible in adapting to changes in the market, both locally and globally, such as the emergence of low-cost alternatives and copycats that “mimic” the original product. The importance of a recognized global brand is growing.