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Our strategy
Munters is a global leader in providing energy-efficient and sustainable climate solutions, capitalizing on trends like increased digitization and electrification. With a rich history of customer collaboration, we offer tailored solutions across various industries. Our innovation strategy focuses on advanced, value-driven technology while enhancing existing products. We commit to reducing our carbon footprint, driving automation, and fostering an inclusive, engaging work environment for continuous improvement and customer satisfaction.
Our strategy is to grow a sustainable and profitable business. Our success is based on delivering on our strategic priorities as well as our ability to act sustainably with high ethics and respect for human rights, increased diversity, workplace safety and reduced environmental impact.
Well positioned in attractive markets
North, Central and South America
All three business areas operate in the Americas region, Munters largest region in terms of order intake and net sales. In the Americas, our largest markets are the US, Mexico and Brazil.
Share of the group’s sales
57%
Europe, Middle East and Africa
All three business areas are active in the region. An expansive sales network enables us to offer our services and products to large parts of the region. The largest markets in EMEA are Germany, Sweden and the UK.
Share of the group’s sales
24%
Asia Pacific
The business areas AirTech and FoodTech are active in the area. Currently, sales to the entire region are managed from many sales offices, all of which cover key markets. China, India and Japan are the largest markets.
Share of the group’s sales
19%
Megatrends are significantly influencing our market, boosting demand for climate solutions and shaping our strategic priorities.
Climate change and resource scarcity
Climate change and scarcity of fresh water and other resources are placing greater demands on sustainability and resource usage. Adapting to this will be necessary for companies in every industry. Those companies that can help customers to become more energy efficient will clearly have a competitive advantage. In parallel with this, investors and customers are demanding greater transparency from companies, as are other stakeholders through a growing number of standards.
Urbanization and a growing population
The Earth’s population is growing, which requires more infrastructure,agricultural output and food production. Through further urbanization, demand is increasing for processed and prepared foods. At the same time, an aging population will raise the need for health and wellness, but also more pharmaceuticals. A growing middle class has traditionally led to increased meat usage.
Accelerating digitization and use of AI
Increasing digitization is impacting all businesses, both internally and in their relationships with customers and partners in the value chain. Integrated solutions, advanced connectivity, and high cybersecurity are becoming increasingly important. This is leading to a transformation of traditional business models, where data-driven insights and automated processes are becoming essential to remain competitive and secure in an increasingly connected marketplace
Globalization
Navigating a complex world of globalization, increased protectionism and geopolitical instability will be a challenge for many companies. In the face of growing competition, companies have to be flexible in adapting to changes in the market, both locally and globally, such as the emergence of low-cost alternatives and copycats that “mimic” the original product. The importance of a recognized global brand is growing.
Markets
We are active around the world and climate change, digitization, population growth and higher demand in production environments are the key market drivers. Our resources are focused on strengthening our position in areas where we can be a market leader, i.e. where we see that we can be one of the three leading suppliers, and grow our service business. With high-quality, resource-efficient solutions and a conscious effort to reduce our own climate impact, we contribute to sustainable development.
- Continue to lead in climate and energy efficient solutions by developing products to meet global trends and market demands
- Acquisitions are important to our future and is part of our growth strategy
- Strengthen our position in markets where we are and can be a leader, such as lithium battery, food production, data centers, climate control and data analysis for the chicken and swine segments as well as software
- Work with several types of partnerships, such as universities and other companies, to strengthen our local presence and drive innovation
Customers
We help our customers succeed by tailoring high-quality climate control and air treatment solutions for their businesses. Our success is built on close, long-term relationships and a deep understanding of our customers' current and future needs. We continue to build customer insights and utilize our broad-based expertise in applications, technological advancements and high-quality components to offer attractive solutions and services that is scalable and sustainable.
- We contribute to our customers' success through high-quality, energy-efficient climate control solutions that make their operations sustainable.
- We ensure that our solutions are adapted to the customers’ specific criteria and application requirements to deliver high energy efficiency.
- We have local presence with 17 factories and sales offices in 30 countries which allows us to stay accessible to our customers.
Innovation
Curiosity and an ambition to create pioneering technologies are part of our DNA. We will stay at the forefront of the industry’s development and contribute to sustainable development through our energy-and resource-efficient climate solutions. We continue to focus on investing in our core technologies, solutions and digitization to optimize our product portfolio and our innovative production technology.
- Further invest in our core technologies, solutions and digitization to optimize our product portfolio and innovative production technology
- Increase the precision and efficiency of our solutions and innovation through close collaboration with customers
- The entire Group uses the multidisciplinary Munters Product Development Model (MPDM) based on customer needs and weighing various sustainability factors early in the process
- Continue to develop software to enable our technicians and partners to quickly configure optimal solutions
Excellence in everything we do
Our aim is to increase efficiency and quality in everything we do and to reduce our climate impact. Our operations follow responsible business practices and high ethical standards with a respect for human rights, diversity, and health and safety in the workplace.
- Increase scalability and digitization and improve our global processes to continue to deliver high-quality solutions and maintain a cost-efficient business
- A valuable supplier network in 35 countries—our global organization coordinates procurement to increase standardization and concentrate on fewer suppliers
- Work systematically to reduce our climate impact through more efficient energy consumption and by increasing the share of renewable electricity
People
Employees are the hub of our business, their health and well-being is always top of mind and we have zero tolerance for workplace accidents. Diversity and inclusion are important to us and lead to stronger innovation. Through collaboration and a passion for creating energy-efficient solutions for our customers and partners, we contribute to our customers’ success and a better world.
- Continuously work to hire more women employees and executives
Zero tolerance for discrimination and harassment - Offer an internal mentoring program to promote development, cross-functional collaboration, team spirit and support employees in their career development
- Run an occupational health and safety program to create a safe and healthy work environment
Priority growth segments are
- Battery industry
- Food industry
- Data center cooling
- Software used in food production
- Service and components
- Clean Technologies
How we do it
- Continuously evaluate and improve our offering with the aim of staying at the forefront of development.
- Several of our products and solutions are adapted to meet local demand.
- Acquisitions and partnerships are important for our future and are part of our growth strategy.
- Focus on increasing the share of data-driven products and solutions.
- Continuous work with the EU taxonomy regulation.
- Continued mapping of carbon emissions in our value chain.
- Applying Ecodesign principles and LCA in the new product development process.