Craig MacFadyen interviewed in Data Center Magazine

In a recent interview with Data Centre Magazine, Craig MacFadyen, Director of Offer Strategy and Portfolio Management, Business Area Data Center Technologies at Munters, highlighted the company’s people-driven innovation, commitment to sustainability, and readiness to adapt to industry challenges. By integrating customers into the R&D process, Munters consistently accelerates product development, bringing solutions to market faster than the industry norm.

Craig credited Munters’ people as its greatest strength, delivering three core benefits:

1. Technical: Collaborative designs tailored to real-world needs.
2. Business: High customer satisfaction drives strong sales and innovation.
3. Customer: Insights from satisfied clients foster ongoing advancements.

Sustainability at the Core
Craig emphasized Munters’ long-standing focus on sustainability, with over two decades of expertise in evaporative cooling solutions. As water use concerns grow, Munters continues to innovate, ensuring its products remain energy efficient and environmentally responsible.

“The data center industry leads the way in sustainability,” Craig remarked, praising hyperscalers’ ambitious net zero and carbon-negative goals. Munters’ LEED Silver-certified production facility in Cork, Ireland, stands as a testament to this commitment.

Adapting to Regulatory Challenges
As data center regulations evolve, particularly in Europe, Munters is well-positioned to meet stringent standards like Germany’s Power Usage Effectiveness (PUE) requirements and energy reuse mandates. Craig noted the importance of balanced planning to maximize the benefits of such regulations while addressing practical challenges, such as potential bans on low Global Warming Potential (GWP) refrigerants.

Riding the Wave of Growth
With the data center industry on an incredible growth trajectory, Craig expressed Munters’ excitement for the future. “It’s all about growth,” he said. “We’ve built factories to increase our capacity, and we just expect to fill those factories. It’s a wave that we’re excited to ride.”